Architect and own Airwallex’s end-to-end upmarket marketing motion for North America, with a primary base in San Francisco, CA.
Design the 0-to-1 enterprise marketing playbook that moves sophisticated prospects from first signal through to qualified pipeline and closed-won revenue.
Combine ABM, field, and lifecycle strategies into a single, tightly orchestrated engine.
Partner closely with Enterprise Sales leadership, SDR teams, and global marketing to shift Airwallex’s market mix upmarket.
Lead the end-to-end upmarket strategy by building and iterating a 0-to-1 enterprise marketing playbook.
Design, launch, and scale an ABM program across priority upmarket accounts.
Build and own a tiered event and field marketing portfolio ranging from flagship owned and industry events to highly curated executive programs.
Partner deeply with Enterprise Sales and SDR leadership to orchestrate pipeline motions.
Build integrated pre/during/post-program workflows for field, ABM, and digital campaigns.
Own enterprise pipeline and revenue targets related to your programs and define KPIs.

10+ years of B2B marketing experience, with substantial time spent in enterprise or upmarket segments at high-growth SaaS, fintech, or payments companies.
Proven 0-to-1 upmarket mastery, including having built or significantly scaled an enterprise marketing program from the ground up with direct accountability for pipeline and revenue targets, not just leads or MQLs.
Deep, hands-on experience architecting and running ABM programs targeting high-value accounts, including account tiering, buying group mapping, multi-channel orchestration, and personalization at scale.
Strong track record designing and executing tiered field and event portfolios, from large-scale conferences and industry sponsorships to intimate executive experiences that move specific deals and segments forward.
Demonstrated ability to partner tightly with Enterprise Sales and SDR teams, including experience directing SDR cadences, coordinating blitzes, and aligning on shared pipeline, conversion, and coverage goals.
High analytical and operational rigor: confident using Salesforce and marketing performance data to measure impact, refine targeting, and make data-driven trade-offs in programs and spend.
Comfortable operating in a fast-paced, resource-constrained, and highly ambiguous environment, with a builder mindset and bias toward action and experimentation.

Associate Director – Enterprise Marketing

Key skills