Own day-to-day marketing communications, lead and demand generation, product marketing, B2B channel marketing, B2C consumer marketing, customer experiences, and marketing team leadership.
Develop and execute integrated demand generation across digital platforms including SEO, SEM, paid and organic social, website, email, and marketing automation.
Develops B2C marketing for the premium residential consumer, including digital advertising, social media, influencer engagement, and email.
Creates sales enablement assets including one-pagers, product literature, training materials, webinars, and presentation tools.
Leads all press communications, media relationships, award submissions, and public relations efforts to elevate brand visibility and industry recognition.

Bachelor's Degree in Marketing, Business Administration, Communications, or related field required.
8 to 12 years of progressive marketing experience with demonstrated B2B and B2C expertise.
Direct experience in demand generation, product marketing, channel marketing, and direct-to-consumer marketing.
Prior experience managing retained marketing agencies.
Experience in commercial and residential AV, premium furniture, building products, and / or premium consumer goods strongly preferred.

Senior Director of Marketing

Key skills