Director of Data Science, Performance Marketing

Root Inc. is an innovative insurtech company focused on revolutionizing the car insurance industry through technology. As the Director of Data Science, Performance Marketing, you will lead a team to enhance marketing strategies and optimize performance marketing systems, ensuring rigorous measurement of business impact and continuous improvement.

Responsibilities:

• Advance Root’s performance marketing capabilities through improvements in bidding systems, automation, and applied machine learning
• Lead and develop a multidisciplinary team responsible for the deployment, optimization, and performance of a nine-figure annual marketing budget
• Drive fast, disciplined experimentation across channels and partners, with clear measurement of incremental impact on growth and profit
• Develop strategic relationships with marketing and technology partners to unlock new capabilities and improve business performance
• Align priorities across Marketing, Analytics, Engineering, and Product to deliver critical growth initiatives
• Establish the long-term strategy for Root’s performance marketing ecosystem, including channel portfolio, partner strategy, measurement capabilities, and supporting data infrastructure
• Maintain a high standard of operational excellence across the team

Requirements:

• Advanced degree in a quantitative discipline (PhD preferred) and 8+ years applying advanced quantitative methods to drive significant business impact
• 4+ years leading technical organizations, with a track record of developing leaders, scaling organizational impact, and delivering strategic outcomes
• Experience building and deploying statistical and machine learning systems in production environments
• Excellent communication skills, with the ability to drive alignment and influence decisions across executive and technical stakeholders
• Proficient with AWS (or analogous) platforms and the infrastructure required to deploy and operate machine learning systems at scale
• Ability to lead complex initiatives that span multiple teams, aligning priorities and driving execution toward shared business objectives
• Demonstrated ability to identify high-value opportunities, establish direction, and drive execution through others
• Ability to evaluate complex problems from first principles and develop practical solutions in unfamiliar domains
• Insurance industry experience
• Experience driving performance in large-scale customer acquisition programs
• Full funnel marketing experience: developing, executing, and measuring the impact of targeted, data-driven marketing strategies