Root Inc. is an innovative insurtech company focused on revolutionizing the car insurance industry through technology. As the Director of Data Science, Performance Marketing, you will lead a team to enhance marketing strategies and optimize performance marketing systems, ensuring rigorous measurement of business impact and continuous improvement.
Responsibilities:
- Advance Root’s performance marketing capabilities through improvements in bidding systems, automation, and applied machine learning
- Lead and develop a multidisciplinary team responsible for the deployment, optimization, and performance of a nine-figure annual marketing budget
- Drive fast, disciplined experimentation across channels and partners, with clear measurement of incremental impact on growth and profit
- Develop strategic relationships with marketing and technology partners to unlock new capabilities and improve business performance
- Align priorities across Marketing, Analytics, Engineering, and Product to deliver critical growth initiatives
- Establish the long-term strategy for Root’s performance marketing ecosystem, including channel portfolio, partner strategy, measurement capabilities, and supporting data infrastructure
- Maintain a high standard of operational excellence across the team
Requirements:
- Advanced degree in a quantitative discipline (PhD preferred) and 8+ years applying advanced quantitative methods to drive significant business impact
- 4+ years leading technical organizations, with a track record of developing leaders, scaling organizational impact, and delivering strategic outcomes
- Experience building and deploying statistical and machine learning systems in production environments
- Excellent communication skills, with the ability to drive alignment and influence decisions across executive and technical stakeholders
- Proficient with AWS (or analogous) platforms and the infrastructure required to deploy and operate machine learning systems at scale
- Ability to lead complex initiatives that span multiple teams, aligning priorities and driving execution toward shared business objectives
- Demonstrated ability to identify high-value opportunities, establish direction, and drive execution through others
- Ability to evaluate complex problems from first principles and develop practical solutions in unfamiliar domains
- Insurance industry experience
- Experience driving performance in large-scale customer acquisition programs
- Full funnel marketing experience: developing, executing, and measuring the impact of targeted, data-driven marketing strategies