Project Manager & Asana Administrator - Marketing

Instructure is a company dedicated to empowering individuals through intuitive products that enhance learning and personal development. They are seeking a strategic Project Manager to lead cross-functional initiatives in their Marketing team, ensuring the delivery of cohesive campaigns and high-impact brand experiences.

Responsibilities:

• Strategic Planning: Develop comprehensive project plans defining scope, objectives, deliverables, timelines, and resource requirements
• Cross-Functional Alignment: Lead projects for diverse teams (Creative, Events, Content, Digital Marketing, and external agencies) to ensure milestone alignment and seamless execution
• Budget & Profitability: Monitor project budgets and resource allocations to ensure profitability and financial health
• Performance Tracking: Use data-driven methods and tools, like Asana, to monitor project progress, optimize workflows, and provide insights into everything from dept-wide plans to team resourcing to individual workloads
• Creative Workflow: Oversee creative production timelines (video, graphics, assets), managing the process from brief and concept through to final approval
• Integrated Campaigns: Establish cohesive digital workflows to ensure the successful integration of all program channels and touchpoints, maximizing the impact of multichannel campaigns and ongoing audience engagement
• Risk Mitigation: Identify and document project risks; proactively develop mitigation plans and escalate blockers to PMO leadership
• Process Optimization: Actively contribute to the development of PMO workflows, templates, and agency best practices
• Quality & Brand Standards: Ensure all deliverables adhere to brand guidelines, accessibility requirements, and internal quality benchmarks
• Continuous Improvement: Lead "post-mortem" retrospectives to capture lessons learned and apply insights to future project cycles
• Asana Platform Governance: Serve as the divisional administrator for Asana; manage workspace architecture, user permissions/onboarding, and build standardized project templates for recurring marketing workflows
• Workflow Automation: Design and maintain Asana rules, forms, and tech stack integrations (e.g., Slack, Google Drive) to reduce manual work and streamline cross-functional handoffs
• Team Enablement: Establish Asana best-practice documentation ("Team Playbook") and act as the internal subject matter expert to onboard and train the team on new features
• Asana Documentation Management: Author and maintain critical process documentation within Asana, including the "Marketer's Guide," "PMO's Guide," and "Agency Team's Guide," to ensure cross-functional alignment and standardized digital workflows

Requirements:

• 5+ years of project management experience, specifically focusing on marketing campaigns, events, and creative production
• Bachelor's degree in Business, Marketing, Communications, or a related field or equivalent experience
• PMP or equivalent certification is a significant plus
• Advanced/Expert-level knowledge of Asana, including experience acting as a platform or team administrator (building templates, rules, reporting, and portfolios)
• Familiarity with CMS platforms, digital asset management and creative production workflows
• Experience managing international or remote teams across various time zones
• Strong negotiation and conflict resolution skills when managing stakeholders
• Familiarity with Agile/Scrum methodologies applied to marketing contexts