Product Marketing Manager II, GTM Operations

AvidXchange, Inc. is a leading provider of accounts payable automation software and payment solutions for middle-market businesses. The Product Marketing Manager II, GTM Operations will own the planning and execution of go-to-market strategies, ensuring partner launches are executed efficiently and that market intelligence informs decision-making.

Responsibilities:

• Develop and maintain standardized launch playbooks and intake workflows that scale as the partner ecosystem grows
• Develop and execute go-to-market for partner and buyer GTM Strategists, ensuring launches move from planning to market with speed and consistency
• Conduct TAM, SAM, and SOM research for partner and buyer solutions to inform GTM strategy and ICP development, while supporting competitive intelligence gathering across the partner and buyer landscape and synthesizing findings into actionable summaries for GTM Strategists and leadership
• Serve as the primary execution resource for the Buyer and Partner GTM Strategists, translating strategic priorities into organized and delivered work while maintaining cross-functional alignment on messaging, positioning, and goals across Sales, Enablement, Onboarding, Operations, and Partner teams through active participation in planning sessions and field meetings
• Provide sales teams with the current, accessible, and field-tested tools, training, and materials they need to sell effectively, continuously refreshed with real feedback from weekly meetings, field calls, and partner onboarding sessions
• Own reporting and data analysis across partner and buyer GTM workstreams, building and maintaining dashboards that track KPIs including content adoption, launch performance, win rates, and enablement usage, and surfacing trends and insights that inform PMM recommendations and strategic adjustments for GTM Strategists and leadership

Requirements:

• Bachelor's degree in business, marketing, or related field
• 3+ years in product marketing or partner and channel marketing, preferably within Fintech, SaaS, or a high-growth technology environment
• Experience with AP automation or financial software is a plus
• Comfortable conducting TAM, SAM, and SOM research, synthesizing competitive intelligence, and translating data and market insights into clear and actionable recommendations
• Strong storyteller and communicator who can simplify complex topics, tailor messaging to diverse B2B audiences, and produce clear and concise written deliverables including enablement content and research summaries
• Self-starter with proven ability to plan, lead, and deliver multifaceted projects independently
• Highly organized self-starter with a proven ability to build, manage, and scale programs and processes across multiple concurrent workstreams without losing attention to detail or delivery quality
• Team-oriented professional with a passion for partnering across functions and helping others succeed