About this role
Hook is a social music app that allows users to interact with music through various artist-made remixes. They are seeking a Viral Content Marketing Intern to identify and implement viral trends and content strategies that support music campaigns and increase social growth.
Responsibilities:
- Research emerging trends across TikTok, Instagram Reels, and YouTube Shorts
- Identify viral content formats, memes, editing styles, sounds, hooks, and storytelling frameworks
- Monitor platform behavior and surface ideas that could be adapted for artist and music campaigns
- Provide weekly recommendations on trend opportunities for active releases and catalog campaigns
- Research creators, fan pages, niche communities, and tastemakers relevant to music campaigns
- Identify creators who would be strong fits for Hook campaigns or platform adoption
- Build creator target lists organized by genre, audience, culture, and platform
- Assist with posting and managing content across Hook's secondary social accounts
- Help implement trend-led content ideas across TikTok, Instagram, and Shorts
- Test formats, captions, posting styles, and content angles to drive engagement
- Help clip, repurpose, and publish content optimized for short-form platforms
- Translate internet trends into ideas for artist and song campaigns
- Brainstorm culturally relevant activations around releases, moments, and viral opportunities
- Support campaign execution with creator sourcing, research, and trend implementation
- Track campaign performance and identify learnings for future activations
Requirements:
- Extremely online and deeply immersed in TikTok, Instagram Reels, and YouTube culture
- Passionate about music, creators, and internet trends
- Has a strong instinct for what content performs well and why
- Organized and able to quickly identify patterns and opportunities
- Comfortable working in a fast-paced startup environment
- Bonus: experience running meme pages, fan pages, creator accounts, or editing short-form content