Define and execute channel distribution strategies for key partner marketing messages across email, Partner Community, Slack, social, Salesforce.com, and other emerging channels
Partner closely with the PMM team to translate campaign strategy, messaging, and positioning into effective channel execution
Contribute to messaging frameworks and positioning when needed, bringing a PMM sensibility to how content is packaged and delivered across channels
Orchestrate stakeholder alignment, navigating complex needs and competing priorities to ensure a unified, non-fragmented voice to our partners
Translate AI-synthesized channel performance data into optimization strategies, adopting a “fail fast” mentality
Own and manage the martech tools that power our partner communications (including Marketing Cloud Account Engagement), ensuring they're configured, integrated, and operating effectively
Stay ahead of industry trends, AI-powered tools, and platform innovations to bring fresh thinking to our channel approach
Drive the team’s AI engine by updating AI notebooks and documentation, sharing hero prompts, and replacing manual execution with automated approaches
Serve as the Ethical Guardian of AI-driven content, ensuring every automated interaction maintains brand integrity, cultural nuance, and the 'Salesforce touch' that an algorithm might overlook.

6–8+ years of marketing experience, with a strong focus on channel strategy and distribution
Proven expertise in email marketing (Marketing Cloud Account Engagement or equivalent) — including segmentation, automation, A/B testing, and performance analysis
Demonstrated proficiency using AI tools to improve marketing efficiency, personalization, or content at scale
Strong analytical skills with the ability to translate data into clear, actionable insights
Comfort operating in a fast-moving, ambiguous environment — you make real-time calls, pivot quickly, and keep campaigns on track under pressure
Excellent stakeholder management skills — you can coordinate across teams while influencing without authority
Ability to "Learn Out Loud" by experimenting with new tools and documenting wins for the team
A track record of experimenting with 'un-automatable' marketing tactics — like surprise-and-delight moments or high-touch community building — that defy standard digital patterns.

Senior Lead, Channel Strategy – Partner Marketing

Key skills