Business Development Representative

Health Information Associates (HIA) is seeking a results-driven Business Development Representative to drive new pipeline creation through proactive outbound prospecting. This role focuses on identifying, engaging, and qualifying new business opportunities while setting high-quality discovery calls and meetings for the Business Development team.

Responsibilities:

• Independently research and identify high-value prospects using HubSpot, LinkedIn, and other data sources
• Execute high-volume, high-quality outbound prospecting through cold calls, email, social outreach, and multi-channel campaigns
• Conduct market research and formulate strategies to execute successful service line and geographic based prospecting
• Engage in service line–specific and geographic based prospecting to achieve HIA’s expansion goals
• Qualify prospects by uncovering business needs, challenges, buying triggers, and decision-making processes
• Set qualified discovery calls, meetings, and/or demonstrations for Business Development Managers
• Maintain detailed, accurate, and timely records of all prospecting activities within HubSpot
• Partner closely with Marketing to refine outreach strategies, targeting, and messaging
• Consistently meet or exceed daily, weekly, and monthly activity and meeting-setting goals
• Stay current on HIA’s services, value propositions, competitive landscape, and industry trends

Requirements:

• Previous successful outbound prospecting, lead generation, or sales development experience
• Proven track record of meeting or exceeding activity and meeting-setting targets
• Strong cold-calling skills with confidence engaging senior-level stakeholders
• Excellent written and verbal communication skills
• Experience prospecting into healthcare organizations preferred
• Proficiency with CRM and prospecting tools (HubSpot, LinkedIn Sales Navigator preferred)
• Highly organized, self-directed, and disciplined in managing daily outreach activities
• Resilient, persistent, and motivated by performance-based goals
• Experience prospecting into healthcare organizations
• Proficiency with CRM and prospecting tools (HubSpot, LinkedIn Sales Navigator)