Lifecycle Marketing Manager

Branch is on a mission to empower workers with financial freedom by helping companies accelerate payments and providing accessible financial services. They are seeking a motivated and experienced Lifecycle Marketing Manager to drive engagement, conversion, and revenue growth across the user journey, focusing on optimizing customer experience and delivering personalized communications.

Responsibilities:

• Design and execute lifecycle marketing campaigns focused on acquisition, engagement, retention, and reactivation across the customer journey
• Develop and maintain audience segmentation strategies to deliver personalized messaging and experiences through marketing automation platforms
• Maintain and optimize custom branded solutions lifecycle communications, including dynamic content, value propositions, legal disclosures, and automated customer journeys
• Analyze the end-to-end customer experience to identify friction points, improve engagement, and uncover revenue opportunities in partnership with Product, Data, Professional Services, and Sales teams
• Establish and monitor KPIs to evaluate campaign effectiveness, engagement, retention, and ROI. Conduct A/B testing and experimentation to continuously improve performance
• Partner with Product teams on Product-driven initiatives, customer survey strategy and implementation while leveraging customer feedback and behavioral insights to inform lifecycle and product improvements
• Work closely with Content and Creative teams to develop compelling, on-brand lifecycle communications and campaign assets

Requirements:

• 3–5 years of experience in lifecycle marketing, CRM, or retention marketing, preferably within a high-growth environment
• Advanced experience with Braze and strong technical knowledge of email marketing and customer journey orchestration
• Strong analytical skills with experience using tools such as Google Sheets, Looker, or similar reporting platforms
• Demonstrated success partnering with Product, Engineering, Professional Services, and other cross-functional stakeholders
• Proven track record of developing lifecycle marketing strategies that drive measurable engagement, retention, and revenue growth
• Excellent organizational, communication, and project management skills with the ability to manage multiple priorities in a fast-paced environment
• Aptitude and interest in leveraging AI tools and platforms to improve marketing execution, personalization, operational efficiency, and campaign performance. Comfortable experimenting with emerging AI technologies to scale lifecycle marketing programs and workflows
• Experience in financial services or fintech preferred