Senior Manager, B2B Marketing

Springboard is a fast-growing education and workforce development company on a mission to bridge critical skills gaps. The Senior Manager, B2B Marketing will support B2B sales and partnership efforts across healthcare and enterprise segments, focusing on driving leads, managing events, and creating marketing assets to enhance pipeline and revenue.

Responsibilities:

• Own and execute Springboard’s B2B marketing strategy to drive high-quality leads and accelerate partnership growth within the healthcare and enterprise sectors
• Lead Springboard’s presence at priority industry events—from identifying high-impact sponsorships to managing booth execution and designing "post-event" nurture tracks
• Develop a high-performance library of sales tools, including pitch decks, one-pagers, ROI calculators, and tailored proposals that help win complex, multi-stakeholder deals
• Partner with Sales/BD to launch targeted campaigns for "must-win" accounts, using personalized content and multi-channel touches to break into senior-level committees
• Produce credible, data-driven content (white papers, thought leadership pieces, case studies) that positions Springboard as a premier solution for workforce development
• Bridge the gap between Product and Sales by translating technical program features into clear, outcome-oriented value propositions for enterprise buyers
• Establish a feedback loop with sales to track lead quality and asset performance, rapidly iterating on messaging based on real-world market response

Requirements:

• 7 - 10 years of experience in B2B marketing, with a proven track record of supporting complex, multi-stakeholder sales cycles and high-consideration deals
• A fierce bias for action. You are equally comfortable setting a high-level strategy and rolling up your sleeves to drive execution and build assets yourself
• Hands-on experience designing and launching account-based marketing or b2b marketing programs from scratch
• Exceptional writing and messaging skills. You can translate complex workforce solutions into clear copy that builds immediate credibility with C-suite and VP-level buyers
• Deep experience in sales enablement or field marketing. You understand how to arm a sales team with the specific stories and data they need to overcome objections
• Fluency with modern CRM and automation stacks and a proactive approach to using AI-enabled workflows to multiply your output
• An iterative, data-informed mindset. You test quickly, measure what matters (pipeline influence, not just 'likes'), and pivot based on market signals
• Sound judgment in high-growth environments. You know how to focus your energy on the initiatives that move the revenue needle
• Experience within healthcare and workforce development is a significant advantage