Staff Product Designer, Growth

BetterUp is a company focused on human transformation, and they are seeking a Staff Product Designer, Growth to own the full Growth surface at BetterUp. This role involves partnering with product managers, engineers, and data scientists to drive experimentation and enhance user engagement through effective design strategies.

Responsibilities:

• Own the end-to-end design strategy and execution for BetterUp’s full Growth surface—including conversion experiments, onboarding, lifecycle and transactional communications, and auth flows
• Lead growth test design: rapidly ideate, prototype, and iterate on conversion and activation experiments in partnership with product and data science
• Define and evolve the onboarding experience—shaping the new user journey from first touch to time-to-value, reducing friction, and building habit
• Own emails and messages: design lifecycle and transactional communications that are clear, on-brand, and drive meaningful engagement
• Design and maintain sign-up, login, and identity flows that are seamless, secure, and optimized for conversion at the top of the funnel
• Translate ambiguous growth briefs into clear design frameworks and testable hypotheses that guide teams toward measurable outcomes
• Partner with senior product, engineering, and marketing leaders to shape Growth’s product direction and long-term roadmap
• Mentor designers and elevate design craft across the Growth team—through critique, feedback, and hands-on guidance

Requirements:

• 7+ years of product design experience, with meaningful depth in Growth, conversion optimization, or funnel-stage product surfaces
• Proven track record running and learning from high-cadence design experiments—you're comfortable shipping fast and iterating on signal
• Experience designing onboarding flows, email/notification systems, and auth experiences for consumer or B2B SaaS products
• A portfolio demonstrating both sharp interaction design craft and a data-informed approach to design decisions
• Demonstrated ability to influence product direction at a senior leadership level
• Experience mentoring designers and fostering both autonomy and alignment on cross-functional teams
• Strong communication skills and a track record of aligning stakeholders around a shared design vision
• Get energized by the intersection of design craft and growth metrics—you care about beauty and business outcomes equally
• Love the constraint of experimentation: small bets, fast learning, compounding gains
• Bring both strategic depth and hands-on excellence to every problem
• Navigate ambiguity with curiosity, clarity, and conviction
• Care deeply about human growth and helping people live with more clarity, purpose, and passion