Manager, Marketing SEO & Web

Ncontracts is a leader in integrated risk management and compliance solutions for financial institutions. The Manager of Marketing SEO & Web will oversee the company's organic search presence, manage SEO execution, and lead a team focused on web operations and site performance.

Responsibilities:

• Manage and develop two direct reports covering AEO/GEO strategy and web development
• Set quarterly priorities, own the roadmap, and allocate work across the team to hit organic and web performance goals
• Coach team members on craft, hold regular 1:1s, and run annual performance reviews
• Own the SEO and web function budget, outside vendor relationships, and tool stack decisions
• Present SEO and web performance to the VP of Growth Marketing and broader marketing leadership on a regular basis
• Coordinate across Product Marketing, Content, Paid Media, Design, and IT for all web and search work
• Own ongoing content optimization across all lead-driving pages including industry, product, and solution pages, with a focus on search intent alignment and conversion
• Develop new industry vertical and product pages from the ground up: structure, keyword targeting, and on-page fundamentals
• Maintain metadata at scale: meta titles, descriptions, and H1s across the full site
• Own website architecture inputs: URL taxonomy, navigation hierarchy, and internal linking patterns
• Collaborate with content and product marketing on page copy, calls to action, and campaign landing pages
• Guide the design team on SEO-driven UX and UI decisions across web projects, making sure search and conversion best practices are built in from the start
• Own off-page SEO strategy end to end, informed by both organic search and AI search citation needs
• Own link building operations: prospecting, outreach, and relationship management using BuzzStream
• Execute outreach campaigns across guest post placements, listicle inclusions, and industry publication partnerships
• Coordinate with Content on independent media coverage strategy and press mentions
• Track and report on domain authority trends and link acquisition
• Own overall technical SEO health: crawl audits, Core Web Vitals, redirect integrity, indexing, and schema
• Run weekly and monthly SEO audits using Screaming Frog, GSC, and Semrush, and maintain URL-level decisions across blog and resource libraries
• Monitor for technical regressions: broken links, redirect loops, crawl errors, indexing anomalies, and GSC coverage issues
• Manage schema.org implementation across page types
• Manage internal linking strategy and run periodic internal link audits
• Own tracking QA to verify tags, pixels, and conversion events fire correctly after development changes
• Manage external developer relationships: scope web projects, set deadlines, QA deliverables, and maintain CMS build workflows across staging and production
• Partner with IT on web infrastructure: pixel governance, site security, script management, and platform migrations
• Own the CRO practice: prioritize A/B tests, oversee implementation and analysis, and drive rollout of winning variants
• Partner with paid media on campaign support: landing page builds, layout and messaging tests, and shared conversion tracking
• Own GA4 reporting across organic, direct, referral, and AI search traffic channels
• Own Google Search Console and Bing Webmaster Tools reporting: impressions, clicks, coverage, and indexing health
• Own keyword and visibility reporting across organic search, and build and maintain dashboards
• Support behavioral analytics: on-site engagement, scroll depth, heatmaps, and conversion funnel analysis
• Build and maintain dashboards that track overall web and organic search performance, and deliver regular reviews to leadership

Requirements:

• 6 or more years in SEO with real depth across technical, on-page, and off-page disciplines
• Working knowledge of AI search platforms and GEO/AEO strategy, including Profound, Perplexity, and ChatGPT citation behavior
• 1 to 2 or more years managing direct reports or leading a team, with comfort operating as a player/coach
• Hands-on HubSpot CMS experience and comfort with GitHub-based staging workflows
• Experience managing website migrations: planning, redirects, QA, and post-migration monitoring
• Fluent in GA4, GTM, Semrush, and Screaming Frog, not just familiar but actively using them day to day
• Experience building and running A/B tests using CrazyEgg, GrowthBook, or a comparable tool
• Strong written communication, capable of writing meta copy, page briefs, and project specs for designers and developers
• Comfortable presenting performance data and strategy to marketing leadership
• Fintech, regtech, or B2B SaaS background is strongly preferred