Sr. Marketing Manager, Cervical Health

Hologic, Inc. is dedicated to enabling healthier lives, particularly in women's health. As a Senior Marketing Manager for the Cervical Health team, you will develop and execute marketing strategies and programs, collaborating with various teams to ensure effective communication and support for product adoption and growth.

Responsibilities:

• Develop and execute downstream marketing strategies, campaigns, and programs for the cervical health portfolio
• Partner with cross-functional teams to deliver marketing tactics on time, within budget, and aligned to business goals
• Translate clinical guidelines, data, and market insights into clear messaging and value propositions for healthcare professionals
• Support new product introductions with integrated marketing plans, launch materials, and field readiness resources
• Create and update sales collateral, website content, creative briefs, proof sources, competitive materials, and customer-facing tools
• Define, track, and report on KPIs to measure campaign performance and adjust plans as needed
• Lead marketing projects through Legal, Regulatory, and compliance review processes
• Manage agency and vendor partners to deliver high-quality advertising, public relations, and campaign work
• Collaborate with Sales Education and Development to create training materials, talking points, objection-handling resources, and learning content
• Serve as a primary product marketing contact for field sales questions and support needs

Requirements:

• Bachelor's degree required in Marketing, Business, Product Management, or a related field
• 5+ years of downstream or commercial marketing experience required
• Experience in medical device, diagnostics, healthcare, or a related regulated industry required
• Ability to manage materials through Legal, Regulatory, and compliance approval processes
• Strong commercial marketing instincts, with the ability to connect strategy to execution
• Experience turning clinical, technical, or scientific information into accessible and persuasive messaging
• Solid understanding of market research, customer insights, competitive analysis, and healthcare trends
• Ability to use data and KPIs to evaluate performance and make practical recommendations
• Excellent written, verbal, and presentation skills, with confidence engaging senior stakeholders and cross-functional partners
• Skilled at managing agencies, vendors, timelines, budgets, and multiple moving pieces—without losing the plot
• Collaborative working style with Sales, Medical, Regulatory, Legal, Product, and other commercial teams
• Customer-focused mindset with a strong understanding of healthcare professional, lab, and/or patient-related decision drivers
• Proactive, adaptable, and comfortable navigating changing priorities in a regulated environment
• Ethical, resilient, and relationship-oriented, with the judgment to represent Hologic's values in every interaction
• MBA or advanced degree preferred
• Experience with campaign strategy, product launches, sales enablement, market research, and agency management strongly preferred
• Familiarity with healthcare customer environments, including healthcare professionals, laboratories, and/or consumer-facing healthcare markets