Global Marketing Strategist

Arrow Electronics is a leading company in the electronics industry, seeking a Global Marketing Strategist to oversee marketing campaign planning and execution. The role involves developing and implementing global go-to-market strategies, collaborating with teams across various geographies, and managing the marketing budget to drive growth.

Responsibilities:

• Develops, plans and leads the execution of global marketing strategy and experiences targeting both partner ecosystem audiences and direct sales end customers
• Responsible for the full marketing mix: to recruit, enable, and grow IT partners and develop net new business through global demand generation programs targeting end customers
• Liaise with global and regional marketing teams and stakeholders to build synergies and work collaboratively
• Own the tracking and reporting of global campaign KPIs and results in line with business expectation, responsible for regular communication of results to internal and external stakeholders
• Develop global go-to-market strategy, product positioning and messaging and target audiences/personas to create high-impact marketing campaigns that generate sales ready leads from suitable buyers
• Owns global marketing budget to deliver ROI against marketing plans, through effective marketing execution, leveraging Arrow ECS Performance Marketing Team
• Analyzes and articulates campaign effectiveness and metrics to Arrow, including but not limited to MQLs, Pipeline Value and Estimated Revenue. Proposes creative ideas to maximize the impact of campaigns and drive growth

Requirements:

• Typically requires 5 to 7 years of global marketing experience
• Minimum 3 years of experience in strategic marketing plan creation
• Experience developing multi-tactic campaigns for multi region execution utilizing digital marketing, field marketing (event experience a must) and Account Based Marketing techniques
• Experience in developing marketing plans both to and through channel ecosystem partners
• Experience working in the IT channel with partners, preferably in a distributor
• Team player, with strong interpersonal service skills
• Ability to work in a fast-paced environment and handle several projects and multiple stakeholders at one time
• Strong writing, presentation and communication skills
• Proficient in Microsoft Office products