Marketing Manager Gateway NA

Merlin Entertainments is seeking a Marketing Manager Gateway NA to develop and execute innovative, data-driven campaigns that drive consumer demand and maximize ROI. This role involves collaborating with various teams to enhance the guest experience and achieve revenue targets through integrated marketing strategies.

Responsibilities:

• Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence
• Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results
• Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks
• Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities
• Navigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints
• Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans
• Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices
• Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment
• Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership

Requirements:

• 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors
• Excellent verbal and written communication skills
• Proven success in developing and executing integrated marketing campaigns
• Experience working within complex organizations and collaborating with different teams, balancing priorities
• Leadership and people management skills, with experience in managing and developing people, directly or indirectly
• Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies
• Excellent stakeholder management
• Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance
• A passion for the entertainment and tourism industry, with a customer-first approach to marketing