Marketing Lead

Menlo Research is an Applied R&D lab focused on building an open-source humanoid robot platform. They are seeking a Marketing Lead to establish and execute the marketing strategy for their products in North America, including brand, content, and demand generation, while working closely with senior leadership.

Responsibilities:

• Set and own Menlo's US marketing strategy across brand, content, demand generation, community, and go-to-market
• Define positioning and messaging for Asimov and the Menlo Platform for North American audiences: developers, enterprise buyers, researchers, and the broader AI and robotics ecosystem
• Build and grow Menlo's presence across LinkedIn, X, YouTube, Discord, Reddit, and US-based developer communities
• Produce and manage content across formats: written, video, short-form, long-form, technical and non-technical
• Drive demand generation and lead capture for the commercial products, owning the US funnel from awareness to conversion
• Build relationships with US-based press, analysts, research labs, enterprise buyers, and developer communities
• Plan and execute presence at US industry events: conferences, meetups, and developer gatherings in the AI, robotics, and deep tech space
• Set up marketing automation tooling to make outreach and community management scalable across time zones
• Work cross-functionally with the Singapore and HCMC teams to surface what is worth telling the US market about, and package it for that audience