Product Owner-Marketing

AAPC is seeking a Product Owner for their Marketing group, focusing on the marketing website and supporting martech ecosystem. The role involves translating product strategy into actionable items, leading agile processes, and collaborating with cross-functional teams to deliver improvements that drive measurable outcomes.

Responsibilities:

• Run the day to day - lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team
• Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap
• Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs
• Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end
• Remove blockers and coordinate dependencies across teams
• Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs
• Partner closely with engineering teams to define, prioritize, and translate complex technical requirements into actionable user stories
• Partner with designers to clarify requirements and ensure UX/brand consistency
• Validate release quality through acceptance testing, UAT coordination, and post-launch checks
• Track and resolve defects, gaps in requirements, and edge cases quickly
• Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups
• Clarify priorities, align dependencies, and communicate timelines, risks, and tradeoffs with PM and stakeholders
• Keep relevant teams informed of upcoming releases and progress
• Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress)
• Identify recurring bottlenecks and propose improvements to team workflows
• Contribute to documentation for new features, processes, and martech/tooling updates
• Coordinate website releases and go-to-market readiness with Marketing, Sales, and Customer Success

Requirements:

• 5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership
• Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework
• Savy with common delivery tools, including Jira/Confluence, Figma
• Strong ability to translate goals into structured requirements, user stories, and acceptance criteria
• Excellent communication and stakeholder coordination skills
• Strong attention to detail and commitment to high-quality delivery
• Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems