Run the day to day
lead agile rituals for marketing engineering workstreams (planning, backlog refinement, reviews/retros) across a global team.
Own, groom, and prioritize backlog for Marketing Engineering initiatives aligned to the Marketing PM’s roadmap.
Write detailed user stories, tasks, and acceptance criteria that accurately reflect business goals and user needs.
Partner with developers, stakeholders, UX/UI designers, Product, and content strategists to deliver initiatives end-to-end.
Support feature and content delivery for aapc.com, including templates, landing pages, navigation updates, conversion improvements, and technical SEO needs.
Act as the primary day-to-day liaison between Marketing Engineering and stakeholders in Marketing, the larger Product organization, Content, Design, and Engineering groups.
Help maintain strong agile/product hygiene (clear definitions of done/ready, healthy backlog, visible progress).

5+ years experience as a Product Owner, Digital Project Manager, or similar delivery-focused role and comfort with technical product ownership
Demonstrated experience working within the software development lifecycle delivering digital experiences and running teams within agile framework
Savy with common delivery tools, including Jira/Confluence, Figma
Strong ability to translate goals into structured requirements, user stories, and acceptance criteria.
Excellent communication and stakeholder coordination skills.
Strong attention to detail and commitment to high-quality delivery.
Bonus points for experience running marketing sites, growth funnels and e-commerce chops, supporting CMS-driven marketing websites and/or martech ecosystems.

Product Owner – Marketing

Key skills