Director, Product Marketing, Platform & Drupal

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. The Director of Product Marketing for Platform & Drupal owns solution GTM for Acquia's platform and Drupal offering end to end, focusing on strategy, messaging, and driving product launches while managing a team.

Responsibilities:

• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut
• Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it
• Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio. (Competitive & Market Intelligence owns the intel; you own the go-to-market.)
• Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time
• Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals
• Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals
• Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM

Requirements:

• 7+ years in product marketing, with at least 2 years leading or managing
• Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community
• Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship
• Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure)
• A strategist, not a content marketer. You drive strategy and think critically about the moments of impact
• AI-first ways of working. You use AI to move faster and automate low-value work, and you expect your team to do the same
• Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field
• Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO)
• Analyst relations experience
• Excellent writing for both practitioners and executives
• Experience at a DXP, CMS, PaaS, or open-source software company
• Active standing in the Drupal community (contribution, events, speaking)