Director, Product Marketing

R1 RCM is the leading provider of technology-driven solutions in Revenue Cycle Management (RCM). They are seeking a Director, Product Marketing to lead the marketing strategy for Phare, R1’s flagship agentic Revenue Operating System, focusing on market insights, go-to-market strategy, and cross-functional alignment.

Responsibilities:

• Establish and lead a best-in-class market intelligence function, including segmentation, TAM/SAM analysis, buyer personas, and competitive benchmarking
• Advise executive leadership on market trends, risks, and opportunities, shaping strategic decisions and investment priorities
• Translate insights into actionable strategies that influence product roadmap, GTM focus, and commercial execution
• Own the communication strategy for Phare across internal and external audiences
• Define and own the enterprise-wide messaging framework for Phare, ensuring a clear, differentiated, and scalable narrative across portfolios and buyer personas (clinical, financial, IT)
• Elevate storytelling to position Phare as a market-leading, AI-driven platform and category-defining solution
• Guide development of high-impact content and thought leadership that reinforces brand credibility and competitive advantage
• Own end-to-end GTM strategy across product launches, platform expansions, and strategic initiatives
• Ensure alignment of positioning, pricing/packaging inputs, sales enablement, and integrated marketing campaigns
• Drive disciplined execution with clear milestones, governance, and measurable business outcomes
• Serve as a senior, trusted partner across Product, Sales, Marketing, Operations, and Customer Experience
• Drive alignment across leadership stakeholders to ensure cohesive strategy and execution
• Act as the central point of orchestration for complex, cross-portfolio initiatives, ensuring consistency and speed to market
• Partner with Marketing leadership to design and scale integrated demand generation, customer advocacy, and thought leadership programs (e.g., KLAS, industry positioning)
• Define success metrics tied to pipeline, revenue, and adoption; hold teams accountable for measurable outcomes
• Continuously assess performance and optimize marketing investments to maximize ROI
• Maintain deep expertise in the Phare platform, roadmap, and innovation priorities
• Partner with Product leadership to inform roadmap direction based on market signals, customer needs, and competitive dynamics
• Ensure alignment between product evolution and go-to-market strategy
• Champion customer-centric storytelling through case studies, executive narratives, and strategic communications
• Elevate how R1 communicates innovation, AI capabilities, and measurable outcomes to the market
• Strengthen market credibility and trust through consistent, value-driven messaging

Requirements:

• Bachelor's degree in Marketing, Business, Computer Science, or related field (MBA preferred)
• 10+ years of B2B SaaS product marketing experience, with increasing scope and leadership responsibility
• Domain expertise in healthcare and/or revenue cycle preferred
• Proven success leading GTM strategy and driving measurable business outcomes (pipeline, growth, adoption)
• Demonstrated experience building relationships and influencing senior leadership and operate effectively at a senior level
• Exceptional strategic thinking combined with strong execution discipline
• Excellent communication skills, including executive presentations and high-impact storytelling
• Strong cross-functional leadership skills with the ability to align diverse stakeholders
• Experience leveraging data and analytics to guide decisions and demonstrate ROI
• Proficiency with Microsoft Office, Salesforce, and AI tools (e.g., Copilot, ChatGPT, Gemini)