Senior Engineer, Creative Marketing

Catalyst Brands LLC is seeking a Senior Engineer, Creative Marketing to enhance their platform capabilities across customer, marketing, and digital touchpoints. In this role, you will lead the technical execution of marketing initiatives and integrate cutting-edge Enterprise AI capabilities to optimize the Creative Marketing stack for various brands under the Catalyst umbrella.

Responsibilities:

• Composable Marketing Technology Architecture: Design and develop technology solutions that power our creative marketing campaigns, utilizing a composable solution space to seamlessly integrate best-of-breed creative, marketing, and data platforms
• Creative Marketing Stack Integration: Act as a key technical contributor in the implementation, integration, and continuous optimization of our new Creative Marketing stack—specifically the Campaign and Workflow tool, Digital Asset Management (DAM) system, and Studio Production Platform—to streamline end-to-end creative operations and asset lifecycles
• AI-Driven Creative Workflows: Champion the rollout of Catalyst Brand Enterprise AI Tools. Unlock and leverage native AI capabilities within our new creative toolsets (Campaign/Workflow, DAM, Studio Production Platform) and integrate standalone AI/ML solutions to optimize asset creation, intelligent tagging, and personalization
• Platform Integration: Partner closely with cross-functional teams to build and scale our Customer 360 capabilities and Cross Brand Loyalty programs, ensuring seamless data flow between systems like our CDP, CRM, and the new Creative Marketing stack
• Mentorship & Best Practices: Drive engineering excellence by mentoring junior engineers, establishing coding standards, and strategically aligning technical decisions with clear business outcomes

Requirements:

• 5–7+ years of software engineering experience, with a dedicated focus on Marketing Technology, Ad-tech, or customer-facing digital platforms
• Experience in a retail or e-commerce environment is a strong plus
• Deep, practical experience with creative and marketing technologies
• Demonstrated experience integrating and extending Campaign and Workflow tools, Digital Asset Management (DAM) systems, and Studio Production Platforms
• Proven experience leveraging AI capabilities embedded within creative tools
• Experience designing and integrating standalone generative AI models into a composable marketing stack for content generation or personalization
• Deep expertise in modern web technologies (e.g., React, Vue.js, Node.js)
• Experience with API-first development and integration (REST, GraphQL, microservices)
• Hands-on experience with AWS services, particularly SQS, along with strong proficiency in Kafka for building and managing distributed messaging systems
• Strong expertise in creative asset management within Digital Asset Management (DAM) systems, including organization, governance, and lifecycle management of digital content
• Proven track record of working effectively with creative directors, marketing stakeholders, and product teams in a fast-paced, matrixed enterprise environment
• Ability to translate creative marketing strategies into technical requirements
• Experience working in an agile environment (Scrum/Kanban) is a strong plus
• Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience