Design, execute, and deliver post-mortems for marketing and acquisition campaigns, going beyond top-line results to measure true incremental lift, ROI, and profitability, accounting for confounding variables and establishing clear attribution
Apply a rigorous analytical framework to evaluate the performance of marketing activities, measuring the impact of these "tests" using statistical principles to assess effectiveness and inform future strategy
Analyse player behaviour by segmenting the user base across various dimensions (e.g., New vs. Existing, Player Value Tiers, Game/Provider Preference) to better understand player loyalty and lifetime value
Translate complex findings into compelling narratives and actionable recommendations for stakeholders in Marketing and Leadership; these insights will directly influence decisions on marketing spend, product strategy, and promotional calendars
Develop and maintain powerful, intuitive dashboards and reports in Looker to provide stakeholders with self-serve access to performance metrics

Proven previous experience working as a business data analyst in the domain of online acquisition marketing or a closely related field
Online casino or iGaming industry experience is welcome, but not strictly required
Bachelor's degree in Business Administration, Economics, Statistics, Mathematics, Computer Science, Marketing or related field
Strong analytical mindset, backed up by relevant skills for the ability to collect, organise, analyse, and disseminate significant amounts of information with attention to detail and accuracy
Comfortable working with SQL and writing complex queries to retrieve, combine, transform and model data from different sources
Hands-on experience in developing reports and dashboards in data visualisation tools such as Looker, Power BI or similar
Looker and LookML experience is preferred, but not essential

Marketing Analyst

Key skills