About this role
Role Overview
- Lead annual brand strategy planning and competitive analysis, mkt campaigns & whole lifecycle management, etc.
- Lead new product innovation, including but not limited to target setting, strategy planning, activation landing and consistent monitoring results
- Campaign and event execution, from planning to landing and tracking
- KOL management – national Top KOL management
- A&P management
Requirements
- Education
- Years of experience
- Technical skills
- Behaviors
Benefits
- Include maximum of 3 key benefits specific to this role
- Consider highlighting one benefit around autonomy, challenging work, and team environment
- Mention any sponsorship and / or relocation offerings