Senior Product Marketing Manager – AI Messaging & Adoption

Chasepro is seeking a Senior Product Marketing Manager for their AI Messaging & Adoption team. The role focuses on developing effective messaging and go-to-market strategies for AI-powered builder experiences, while also driving product adoption and creating customer enablement content.

Responsibilities:

• Define core positioning for Studio AI builder experience
• Align messaging across product, marketing, and customer-facing teams
• Continuously update messaging as the AI product evolves rapidly
• Drive GTM strategy for AI builder adoption
• Launch campaigns tied to use cases and workflows
• Ensure messaging aligns with technical and business personas
• Create content that drives product adoption (not just awareness)
• Develop:
• Use case libraries
• Agent templates
• Reference architectures
• Help customers understand practical applications of AI
• Support Customer Success teams with adoption materials
• Build content that helps customers implement AI workflows
• Focus on reducing ambiguity (“what can I actually build?”)
• Act as “glue” across PMM team (awareness, automation, apps, etc.)
• Work closely with Product and Engineering teams
• Influence product direction and experience design

Requirements:

• Must Have Portfolio: A work sample highlighting enterprise B2B SaaS GTM strategy, product positioning and messaging, sales enablement assets, and data-driven campaign execution for complex IT products
• Strong messaging and positioning for technical products
• Experience in GTM strategy
• Ability to build adoption-focused content (use cases, templates, workflows)
• Experience marketing to technical B2B personas: IT admins, Developers, Platform teams
• Strong execution ownership (self-directed, no hand-holding)
• Experience with: Automation tools, Workflow platforms, Developer tools, B2B SaaS / enterprise platforms
• Familiarity with fast-changing AI product environments
• Competitive awareness and ability to iterate messaging quickly