Senior Product Marketing Manager

Role Overview

• Own Airalo's product narrative: define clear, differentiated positioning for each product and customer segment (B2C travelers, B2B partners, enterprise).
• Develop and maintain a messaging framework that scales across channels, markets, and languages.
• Ensure consistency between product value and how it's communicated externally.
• Lead GTM planning for new products, features, and market expansions — from strategy through execution.
• Partner with Growth, CRM, and Partnerships to design integrated launch plans with clear goals, channels, and success metrics.
• Where relevant, develop partner-specific GTM motions in coordination with the Partnerships team.
• Build and maintain a deep understanding of Airalo's customers, segments, and buying behaviors.
• Commission and synthesize market research, competitive analysis, and customer feedback to inform product and marketing strategy.
• Serve as the internal voice of the customer across Product, Marketing, and Leadership.
• Drive strategies to increase activation, engagement, upsell, and retention across the customer lifecycle.
• Work with CRM, Growth, and Product to design lifecycle campaigns grounded in product value and behavioral data.
• Identify and close gaps between product capability and customer awareness/usage.
• Partner with Product Management on roadmap planning to ensure marketing is integrated early.
• Define launch tiers and coordinate cross-functional readiness across Marketing, Support, Sales, and Partnerships.
• Own launch retrospectives and continuously improve the launch playbook.
• Equip Growth, CRM, Partnerships, and Customer Support with positioning guides, competitive battlecards, objection-handling materials, and product updates.
• Ensure internal teams can speak confidently and accurately about Airalo products.
• Build a cadence for keeping teams current as the product evolves.
• Develop structured training programs so that customer-facing teams deeply understand the product.
• Create onboarding materials for new hires in GTM roles.
• Partner with L&D (if applicable) to scale training delivery.

Requirements

• 8+ years of product marketing experience, including senior leadership in a high-growth tech, consumer, or marketplace company.
• Proven track record of owning end-to-end GTM strategy for complex or global products.
• Strong ability to distill complex products into clear, compelling messaging for diverse global audiences.
• Experience working cross-functionally across Product, Growth, CRM, Sales, and Support.
• Data-fluent: comfortable using analytics and research to drive decisions and measure impact.
• Excellent written and verbal communication skills; executive-level presentation skills.
• Experience in travel, mobile, fintech, or marketplace businesses is a plus.
• Comfortable working in a remote-first, globally distributed environment.
• Experience managing both B2C and B2B/B2C products, with a primary focus on B2C.
• Extensive experience with multi-country product coverage, including managing products and users across multiple regions (global experience is a plus).

Benefits

• Health Insurance
• work-from-anywhere stipend
• annual wellness & learning credits
• annual all-expenses-paid company retreat in a gorgeous destination & other benefits