Director, Growth Marketing

GrowthZone is a B2B SaaS company that builds software for associations and membership organizations. They are seeking a Director of Growth Marketing to lead their demand generation efforts, focusing on new-business pipeline and integrating various marketing channels to optimize conversion and nurture prospects.

Responsibilities:

• Own integrated, multi-channel demand — paid search and social, SEO, lifecycle/email, content syndication, and webinars — run as differentiated programs across our verticals rather than one generic funnel
• Own the channel mix, budget allocation, and the testing roadmap that moves cost per acquisition (CAC) and pipeline efficiency
• Run a continuous CRO program across the website, landing pages, forms, and the full funnel — hypothesis design, A/B testing, and a prioritized experiment backlog that turns traffic into marketing qualified leads (MQLs) and pipeline
• Build lifecycle nurture that moves prospects from first touch to sales-ready, working with our content resources to identify and develop vertical-focused and persona-based lead magnets and sequence them into journey-mapped tracks
• Own marketing-sourced new-business pipeline
• Execute the demand programs that win switchers — competitor-conquesting and 'alternatives to' search, comparison and switch content, and displacement campaigns — against the positioning owned by Product Marketing
• Partner with Product Marketing to set up a future product-led growth (PLG) motion, and collaborate with partner marketing on co-marketing programs that drive partner-sourced and influenced pipeline
• Own GrowthZone's presence on G2, Capterra, and peer sites — category placement, review generation, profile optimization, and buyer-intent data to fuel targeting
• Own the demand strategy around a high-volume event calendar — pre show targeting and meeting-booking, on-site lead capture, and post-event nurture — with cost per-lead and pipeline-per-event accountability
• Treat AI as core infrastructure, not a novelty. Deploy it across the funnel for campaign and content velocity, personalization, scoring, and analysis
• Own full-funnel reporting and attribution — a trustworthy, source-of-truth view of pipeline contribution by channel and campaign, with the rigor to make reported sourcing reflect reality
• Build, coach, and scale a high-performing growth team, and translate marketing performance into language the revenue org and executive team act on

Requirements:

• 7+ years in B2B SaaS growth or demand-generation marketing; 2+ years leading and developing teams (more for the Senior Director level)
• HubSpot proficiency is essential — it's our core marketing automation and CRM stack, and you'll be hands-on from campaign build and workflows to reporting and attribution
• A track record of owning a new-business pipeline or revenue number — not just MQL volume
• Hands-on command of digital demand channels (paid search, paid social, SEO, lifecycle/email) with the budget discipline to allocate across them
• Strong conversion rate optimization and experimentation chops, with funnel results to show for it
• Experience building content-led nurture programs in partnership with a content team or agency, including persona- and vertical-specific lead magnets
• Experience marketing a vertical or multi-segment SaaS product, ideally in a replacement or displacement market
• Hands-on with the channels that matter here — software review sites (G2, Capterra) and trade shows/events
• Fluency with modern marketing AI tools (including assistants such as Claude) and data fluency across CAC, pipeline, conversion, and attribution
• Experience marketing to associations, chambers, nonprofits, or other membership-based and vertically defined markets
• Partner or channel marketing experience