Principal Growth Marketer

Blackbaud is a company dedicated to powering social impact through purpose-driven technology and responsible AI. They are seeking a Principal Growth Marketer to design innovative programs that enhance customer acquisition and drive pipeline growth through strategic marketing efforts. The role involves collaborating across teams to execute integrated marketing strategies and optimize performance based on data-driven insights.

Responsibilities:

• Develop and execute strategic growth programs to generate qualified pipeline
• Translate broad concepts into structured, measurable programs, using an integrated marketing approach that includes email, webinars, paid media, social media AI driven channels
• Innovate to find new levers for growth
• Use a data-driven approach to continuously test, measure, and optimize campaigns for improved performance
• Leverage tools like Adobe Analytics and Qlik to build hypotheses, validate your tests, and scale what works
• Establish clear KPIs and reporting templates to track the success of programs against target objectives
• Provide regular updates to stakeholders on key metrics like lead quality, conversion rates, and pipeline generated/qualified
• Work closely within a pod-like structure across product marketing, demand generation, marketing operations, and digital media teams for seamless, aligned execution

Requirements:

• 7+ years of experience in growth marketing or similar role, with a proven track record of creating and executing successful campaigns that deliver pipeline growth
• Demonstrated ability to drive sales pipeline and revenue through effective marketing strategies
• Proven experience operating in a cross-functional, pod-like team structure, successfully collaborating with various marketing, executive, sales and product stakeholders
• Obsessive about understanding customer psychology and translating those insights into actionable strategies that move prospects through their buying funnel
• Deep analytical skills with hands-on proficiency in data analysis tools such as Adobe Analytics and Qlik, along with Excel, to interpret complex marketing, sales, and customer data
• Demonstrated success in designing and executing A/B and multivariate tests, driving measurable improvements within a sales cycle
• Results-oriented mindset with a strong understanding of ROI, excited by aggressive goals, and the challenge of solving tough, previously unsolved problems related to accelerating the sales cycle across segments
• Proven ability to work in a collaborative, matrixed environment and influence others without formal authority