Growth Marketer

Pogo is a company seeking a Growth Marketer to join their paid acquisition team. The role involves managing paid marketing efforts for both a consumer mobile app and a B2B product line, requiring a blend of strategic and technical skills in digital marketing.

Responsibilities:

• Run paid acquisition across paid social (Meta, TikTok, LinkedIn), programmatic/DSP, and out-of-home (billboards, direct mail)
• Contribute to channel and budget strategy across both motions - work with the team to figure out where to double down and where to cut
• Handle the technical side of mobile app marketing on the consumer side - MMPs, attribution, SKAdNetwork
• Apply analytical rigor to every spend decision - CAC, ROAS, LTV, pipeline, attribution
• Partner with marketing, creative, and product on landing pages, ad creative, and full-funnel optimization
• Test, iterate, and scale what works

Requirements:

• 3–6 years of paid acquisition experience at a tech company with serious paid spend
• Experience running paid in both consumer mobile and B2B contexts
• Ability to run multiple paid channels at once
• Comfortable with the technical side of mobile app marketing - MMPs, attribution, SKAdNetwork
• Ability to back every spend decision with data - CAC, ROAS, LTV, attribution
• Experience working at a fast-growing organization with real ownership
• Active use of AI tools in workflows
• mobile gaming background
• out-of-home or direct mail experience