Principal Product Marketing Manager

Fusion Risk Management is seeking a Principal Product Marketing Manager to lead their Product Marketing team. This senior role will own the go-to-market strategy for Third Party Risk Management and Operational Risk Management products, while identifying new market opportunities to shape the company's long-term direction.

Responsibilities:

• Lead and execute full-funnel go-to-market strategy with minimal direction
• Own pricing strategy, including research, modeling, and cross-functional alignment
• Identify new market opportunities and translate them into actionable strategic recommendations
• Audit existing positioning, messaging, launch materials, competitive intel, and pricing documentation for TPRM and ORM
• Define measurement framework to track positioning effectiveness, launch performance, and competitive coverage for TPRM and ORM
• Deliver positioning and messaging framework and supporting materials for TPRM or ORM launch
• Complete competitive landscape assessment for TPRM and ORM, producing updated battle cards
• Engage with analysts covering third party risk or operational risk to assess positioning and pricing effectiveness
• Deliver a full market opportunity analysis for identified adjacency with recommendations
• Align with manager on the six-month roadmap for TPRM and ORM ownership

Requirements:

• 7+ years of B2B SaaS product marketing experience, with at least 3 years in a senior or lead market-facing role
• Demonstrated track record of owning GTM strategy for complex, multi-product or multi-segment portfolios
• Experience with pricing strategy, competitive intelligence programs, and analyst relations
• BA/BS required; MBA or equivalent advanced degree a plus
• Proven ability to lead and execute full-funnel go-to-market strategy with minimal direction
• Expert-level skills in product positioning and messaging across multiple formats, channels, and buyer segments
• Demonstrated ability to own pricing strategy, including research, modeling, and cross-functional alignment
• Strong analytical skills with the ability to drive decisions from qualitative and quantitative data
• Highly effective at working through influence across product, sales, marketing, and executive teams
• Experienced in analyst relations, win/loss programs, and competitive intelligence management
• Capable of identifying new market opportunities and translating them into actionable strategic recommendations
• Excellent written and verbal communication; comfortable presenting to executive stakeholders and external audiences
• Domain expertise in third party risk management, operational risk management, business continuity, or related GRC fields strongly preferred
• Pragmatic Marketing or Product Marketing Alliance (PMA) certification a plus