Sr. Product Marketing Manager

Suralink is a fast-growing Software as a Service (SaaS) technology company recognized for growth, innovation, and culture. They are seeking a Senior Product Marketing Manager to own the go-to-market strategy across their product suite, focusing on positioning, messaging, and content development to enhance their presence in the audit and accounting market.

Responsibilities:

• Own positioning and messaging across the Suralink product suite; developing frameworks that are persona-specific, competitively differentiated, and grounded in real buyer and user workflows
• Lead GTM strategy for product launches - defining segmentation, channel approach, launch tiers, and success metrics, and driving alignment across Product, Sales, and Demand Generation
• Translate complex product capabilities into market narratives that resonate with senior firm leadership and working-level practitioners alike
• Maintain a clear and current understanding of Suralink's competitive landscape - producing battle cards, positioning guidance, and win/loss analysis that the sales team can act on
• Own the development of high-impact marketing content across formats: white papers, solution briefs, case studies, webinar programs, and strategic sales assets
• Lead Suralink's thought leadership content strategy - establishing a distinct, credible point of view in the audit and accounting technology space that attracts practitioners, not just buyers
• Partner with demand generation on content strategy, ensuring assets are designed to perform across the funnel with clear audience and intent mapping
• Represent Suralink's perspective through external content, webinar programming, and event contributions that build market visibility
• Embed yourself in the strategic layer of sales enablement - ensuring positioning, competitive intelligence, and persona messaging are consistently reflected in how AEs pitch and demo the product
• Build and maintain core enablement assets - pitch frameworks, objection handling guides, persona briefs, and competitive one-pagers - with a focus on strategic clarity over asset volume
• Partner closely with the Industry & Enablement function, acting as the messaging and positioning authority that their demo and sales work is built on
• Stay actively connected to the sales cycle - using win/loss data, call intelligence, and deal feedback to continuously refine positioning and enablement strategy
• Serve as a senior voice of the market internally - synthesizing customer feedback, competitive signals, and field intelligence into strategic inputs for the product roadmap and go-to-market priorities
• Lead cross-functional alignment on launches and campaigns - driving decisions, managing dependencies, and ensuring the GTM team is operating from a unified narrative
• Mentor and model strong PMM craft for junior team members as the function grows

Requirements:

• 5+ years of B2B SaaS product marketing experience: With clear strategic ownership of positioning, GTM, and competitive intelligence - not just content execution
• Demonstrated launch leadership: Has owned end-to-end GTM launches with measurable pipeline or revenue outcomes
• Competitive intelligence depth: Experience building and operationalizing CI programs, not just maintaining inherited assets
• Thought leadership track record: Has produced or contributed to content that built market credibility - white papers, published articles, webinar programs, or speaking contributions
• Audit/accounting/fintech background: A significant differentiator. If you have it, it will be immediately evident in the quality and authenticity of your work
• Strategic Ownership: You set direction, make decisions with incomplete information, and own the outcomes - not just the deliverables
• Market Authority: You develop a genuine, evidence-backed point of view on buyers, competitors, and positioning - and you advocate for it internally
• Writing That Earns Attention: Your content is read, shared, and cited - because it says something worth saying, in the voice of someone who knows the industry
• Cross-Functional Credibility: You earn trust with Product, Sales, and CS through expertise and reliability - not title or tenure
• Practitioner Empathy: You understand that your buyer is a busy professional, not a marketing persona, and that distinction shows up in everything you produce