Lead, Strategic Marketing and Partnerships

US Mobile is building the future of wireless communication, aiming to provide a unified network for all. The role involves leading brand campaigns and marketing partnerships, focusing on customer acquisition, retention, and lifetime value through data-driven strategies and cross-functional collaboration.

Responsibilities:

• Track record of building successful end-to-end campaigns
• Expertise in data-driven decision making and measuring brand performance
• Own the brand marketing strategy, ensuring all campaigns align with business objectives and deliver measurable ROI
• Lead the development and execution of integrated brand campaigns across traditional (TV, podcasts), digital, social, PR, partnerships, and experiential channels
• Manage campaign budgets with a focus on efficiency, ROI, and scaling successful initiatives
• Translate customer and market insights into compelling creative briefs and storytelling frameworks
• Ensure brand initiatives directly contribute to acquisition and retention targets. Drive cross-functional collaboration, aligning product launches, PR, and brand activations under one cohesive narrative

Requirements:

• Track record of building successful end-to-end campaigns
• Expertise in data-driven decision making and measuring brand performance
• Own the brand marketing strategy, ensuring all campaigns align with business objectives and deliver measurable ROI
• Lead the development and execution of integrated brand campaigns across traditional (TV, podcasts), digital, social, PR, partnerships, and experiential channels
• Manage campaign budgets with a focus on efficiency, ROI, and scaling successful initiatives
• Translate customer and market insights into compelling creative briefs and storytelling frameworks
• Ensure brand initiatives directly contribute to acquisition and retention targets
• Drive cross-functional collaboration, aligning product launches, PR, and brand activations under one cohesive narrative