Key skills
Analytics
About this role
Role Overview
- Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
- Develop quarterly/annual client marketing plans and activation roadmaps
- Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
- Drive provider/location onboarding and engagement through marketing strategies
- Use analytics and insights to optimize campaign performance
- Influence work across internal partners to deliver quality work
Requirements
- Bachelor’s Degree or high school diploma/GED with 8+ years of relevant marketing experience
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns
- Client-facing experience with comfort presenting plans to partner stakeholders
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
- Willingness to travel up to 30%
Benefits
- Flexibility to work from home or the office
- Opportunities for professional development
- Annual bonus based on performance