Senior Manager, Growth Marketing & Demand Generation

Hypori, Inc. is a high-growth cybersecurity SaaS company transforming how organizations think about secure mobility. The Senior Manager of Growth Marketing & Demand Generation will build and run Hypori’s paid media engine, own Answer Engine Optimization (AEO), and deliver measurable pipeline for the Commercial segment.

Responsibilities:

• Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box
• Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise
• Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted
• Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome
• Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage
• Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point
• Monitor how AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews, Copilot) surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations
• Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live
• Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content
• Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures
• Own the demand gen analytics layer — build dashboards, run attribution analysis, and report on funnel and channel performance in a way that is clear and actionable, not just data-dumped
• Evaluate and manage the martech/adtech tools you need to do the job (MAP, ad platforms, analytics, intent tools); make the case for new tools when justified and cut the ones that aren't earning their cost
• Build closed-loop reporting between marketing campaigns and Salesforce pipeline; work hands-on with RevOps to make sure attribution is accurate
• Run a consistent reporting cadence: weekly channel snapshots, monthly pipeline contribution, quarterly trends — without being reminded
• Identify what isn't working before leadership asks; bring the diagnosis and a recommended fix at the same time
• Work directly with the Senior Director of Marketing and Product Marketing to make sure campaigns are backed by the right content for the commercial cyber buyer; flag gaps and brief what you need
• Coordinate with the ABM function so paid programs and account-level plays reinforce each other rather than running in parallel silos
• Drive a unified organic + paid + AEO approach — you don’t need to own all three, but you need to make sure they’re connected
• Manage external agency or contractor support when needed; you own the strategy and results regardless of who executes

Requirements:

• Bachelor's degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus
• 4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency
• Cybersecurity industry experience required — you've marketed to security buyers before and understand how they think, what they read, and what moves them
• Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself
• Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don't wait for a BI team to tell you what's happening
• Hands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred)
• Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven't owned a formal program yet
• Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus
• Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing
• You genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day one
• Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership
• Collaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decision