Product Marketing Manager

Enlyte is a company that combines innovative technology, clinical expertise, and human compassion to support recovery after workplace injuries or auto accidents. They are seeking a Product Marketing Manager to lead marketing campaigns, sales enablement programs, and thought leadership initiatives that enhance the sales of their clinical solutions. The role involves collaborating with various teams to create compelling marketing content and resources to drive customer engagement and business growth.

Responsibilities:

• Assist with developing large multi-touch marketing campaigns that drive awareness and engagement for Enlyte's clinical solutions
• Build comprehensive campaign briefs that outline strategy, messaging, tactics, timeline, and success metrics
• Make strategic optimization decisions based on performance data to continuously improve campaign effectiveness and ROI
• Create marketing content and sales tools specifically designed to help Area Sales Managers successfully sell field case management solutions
• Develop high-quality sales collateral including one-sheets, case studies, competitive positioning, ROI materials, and sales presentations
• Provide ongoing field sales support, training, and responsive assistance to ASMs
• Gather and incorporate field feedback to ensure marketing materials address real selling challenges and customer needs
• Develop thought leadership content that positions Enlyte as a clinical authority
• Create educational and clinical content across multiple formats (webinars, articles, case studies, whitepapers, infographics)
• Ensure all content is clinically accurate, compelling, and aligned with Enlyte's brand and positioning
• Translate complex clinical and technical information into accessible, engaging content for diverse audiences
• Lead recurring webinar and educational programs
• Manage program strategy, speaker coordination, content development, and promotional execution
• Track program performance, participant feedback, and ROI
• Continuously optimize programs based on data and stakeholder feedback
• Drive alignment and collaboration across clinical product leadership, sales, creative, digital marketing, marketing operations, and subject matter experts
• Manage complex project dependencies and timelines in a matrixed organization
• Communicate effectively with diverse stakeholders with different priorities and perspectives
• Ensure clinical accuracy, compliance, and quality standards across all marketing materials

Requirements:

• 5+ years in product marketing, demand generation, sales enablement, sales support, or related B2B marketing roles
• Demonstrated experience developing and executing multi-touch marketing campaigns
• Strong project management skills with the ability to manage multiple priorities, deadlines, and cross-functional stakeholders
• Strong understanding of campaign planning, execution, and optimization
• Experience creating product messaging, sales collateral, and marketing content
• Strong writing and editing skills across internal and external communications
• Intermediate PowerPoint skills and the ability to create polished, effective presentations and sales tools
• Intermediate Excel skills for list management, data cleanup, quality assurance, and reporting support
• Experience using AI tools to improve efficiency and quality, with sound judgment around data privacy and brand standard
• Healthcare, clinical, or casualty/workers' compensation industry experience (preferred)
• Experience with webinar platforms and coordinating and executing ongoing webinar or training programs
• Continuous improvement orientation with data-driven decision-making approach