Senior Demand Generation Manager

Workato is a leader in enterprise infrastructure, helping organizations unify data, applications, processes, and AI. They are seeking a Senior Demand Generation Manager to lead AI-driven integrated marketing campaigns aimed at accelerating pipeline growth and market leadership. The role involves strategy, execution, and optimization of full-funnel campaigns focused on AI solutions, requiring collaboration across multiple teams.

Responsibilities:

• Own end-to-end strategy and execution of multi-channel campaigns focused on AI solutions and use cases from New Logo to Expansion audiences
• Develop full-funnel programs that drive awareness, education, engagement, and pipeline for AI-related offerings
• Translate complex AI capabilities (ML, GenAI, automation, data intelligence, etc.) into compelling, outcome-driven campaign narratives
• Orchestrate integrated campaigns across email, paid media, webinars/events, content syndication, ABM, social, and web
• Partner with Marketing Ops to design scalable campaign architectures in marketing automation platforms
• Implement sophisticated nurture tracks tailored to AI buyer personas (technical, business, executive)
• Own experimentation strategy including A/B testing, messaging refinement, and performance optimization
• Collaborate closely with Product Marketing to bring AI positioning, competitive differentiation, and use-case storytelling into campaigns
• Partner with Sales and SDR leadership to align campaigns to pipeline goals and ensure strong follow-up motions
• Develop enablement materials that support AI campaign launches and field activation
• Own pipeline generation from AI integrated campaigns
• Build reporting frameworks and dashboards to measure AI campaign performance and ROI
• Conduct post-campaign analysis and translate insights into strategic improvements
• Leverage intent data, behavioral signals, and AI-driven insights to improve targeting and personalization
• Stay current on AI market trends, buyer behavior shifts, and emerging AI use cases
• Act as a thought partner to leadership on AI go-to-market strategy