Specialty & Wellness Marketing Manager

Sunrise Systems, Inc. is seeking a Specialty & Wellness Marketing Manager to execute and manage multi-channel marketing campaigns. The role involves coordinating campaign timelines, budgets, and collaborating with various teams to drive engagement and consumer acquisition.

Responsibilities:

• Execute and manage end-to-end marketing campaigns across multiple channels
• Coordinate campaign trafficking, timelines, budgets, and Workfront administration
• Support client marketing initiatives to drive engagement and consumer acquisition
• Collaborate with Sales, Analytics, Product, Creative, and cross-functional teams
• Review and edit marketing materials for accuracy and quality
• Track campaign performance, optimize results, and report KPIs
• Develop project plans, roadmaps, and marketing communications

Requirements:

• Workfront experience (mandatory)
• 4+ years of multi-channel marketing campaign execution
• Experience managing digital, email, social, paid media, and direct mail campaigns
• Strong project management, trafficking, and campaign calendar management
• Excellent communication, editing, and attention to detail
• B2B marketing experience (B2B2C preferred)
• Salesforce Marketing Cloud/CRM experience is a plus
• Bachelor's degree or equivalent experience
• 4+ years of campaign marketing experience
• Strong digital marketing and project management skills
• Ability to manage multiple priorities in a fast-paced environment
• Healthcare, wellness, or financial services marketing experience is a plus