Field Marketing Manager - Urology

Boston Scientific is a global medical technology leader that transforms lives through innovative medical technologies. The Field Marketing Manager is responsible for accelerating the adoption of key products in the assigned region by driving patient awareness and education, and enabling patient access through localized marketing programs.

Responsibilities:

• Increase referring physician and patient awareness of disease states and treatment options
• Identify unique local market opportunities to increase therapy and product awareness, including PR, patient advocacy, or hospital marketing partnerships
• Conduct patient education seminars and community outreach programs
• Evaluate and implement co-marketing programs (using approved guidelines)
• Make patient advocates available (in-person and cloud visits); also, identify suitable patient advocates as needed
• Conduct in-office patient education tutorials
• Develop and implement targeted patient outreach initiatives
• Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
• Enable patient access to the right implanter
• Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
• Recommend best practices to implanters that enable improved efficiency and patient care
• Share with customers best practices that allow for improved practice efficiency and patient flow
• Increase awareness and acceptance of BSC Practice Management resources
• Share non-clinical literature of interest to prosthetic urologists
• Identify other areas where BSC should develop and share best practices that improve efficiency
• Partner closely with territory managers and region managers in the assigned geographies
• Clinical case/OR support - minimal

Requirements:

• BA or BS degree
• 5 years' experience in sales, account management, advertising/marketing or promotions required
• Proficiency with Microsoft Office Programs (Excel)
• Experience with sales and marketing databases is a plus
• Excellent verbal communication skills
• Must have demonstrated business partnering skills
• Ability to build/create immediate rapport
• Must be detail-oriented and proven ability to be organized
• Creative outside-the-box thinker, persistent, and analytical
• Self-driven and able to work independently
• 75% travel required
• Pharma sales and medical device experience preferred