Events & Partner Marketing Manager

Okendo is a customer marketing platform trusted by over 18,000 Shopify brands, seeking a detail-oriented Events and Partner Marketing Manager to join their marketing team. In this role, you will manage Okendo's events calendar and co-marketing relationships, overseeing everything from logistics to performance reporting.

Responsibilities:

• Own and manage Okendo's events calendar across all formats: happy hours, small dinners, experiential activations, trade shows, hosted meetings, and webinars
• Manage end-to-end logistics for each event including venue sourcing, vendor coordination, budget tracking, invitations, registration, on-site execution, and post-event lead import into HubSpot
• Lead Okendo's webinar programs including the Loyalty with Okendo series, from speaker coordination and Zoom setup through to landing page builds in WordPress, promotional emails, social copy, and post-event recording upload and social clips
• Build and execute pre- and post-event marketing campaigns across email and social to maximize attendance and follow-up conversion
• Coordinate post-event follow-up using automated email sequences in HubSpot, working with Sales to ensure timely outreach segmented by small and mid-sized business and enterprise contacts
• Track campaign attribution for every event using unique tracking links (UTMs), and maintain accurate reporting in HubSpot and Domo on sales-qualified leads generated, pipeline influenced, and revenue closed
• Present event performance at the monthly demand roundtable, including breakdowns by event type, cost per sales-qualified lead, and pipeline influenced
• Manage co-marketing relationships with Shopify ecosystem partners including co-webinars, co-sponsored events, joint newsletter inclusions, and shared Slack channels
• Coordinate monthly contributions to the customer, prospect, and partner newsletters, including upcoming event listings, tracking links, and partner-supplied assets
• Support the bi-annual agency partner re-tiering process in collaboration with the Partnerships team
• Build and maintain strong working relationships with partner marketing contacts across the Shopify ecosystem
• Partner with enterprise account executives and customer success managers in a monthly events check-in to align on invite strategy, target accounts, and follow-up ownership
• Collaborate with Creative via Asana to brief and deliver event assets on time, including invitations, landing pages, slide decks, and social graphics
• Work with Revenue Operations to set up HubSpot forms, Slack notifications, and Zoom webinar infrastructure for each event

Requirements:

• 3+ years of marketing experience with meaningful hands-on event planning and execution
• Proven track record managing the full event lifecycle, from concept and logistics through invitations, registration, on-site coordination, and post-event reporting
• Experience managing co-marketing or partner marketing relationships, ideally in a SaaS or ecommerce context
• Familiarity with the Shopify ecosystem a strong plus
• Strong HubSpot skills including list management, automated email sequences, forms, and reporting dashboards
• Experience with project management tools like Asana and comfort coordinating across Creative, Sales, Revenue Operations, and Customer Success stakeholders
• Analytical mindset with the ability to track campaign attribution, measure how events contribute to the sales pipeline, and report performance against quarterly targets
• Excellent written skills — comfortable writing invitation copy, landing page copy, social posts, and newsletter blurbs
• Strong project management skills with the ability to run multiple events and partner programs simultaneously without losing track of the details
• A 'no task too small' attitude, equally comfortable resending panelist links on the morning of a webinar as presenting event strategy to leadership