Key skills
Channel ecosystemsTechnology partner landscapesCo-marketing initiativesJoint value propositionsPartner-centric messagingData-driven marketingDigital marketing toolsAI-powered platformsMarketing automation systemsStakeholder engagementProject managementGoAIProject ManagementCommunication
About this role
Barracuda is a leading cybersecurity company providing complete protection against complex threats. As the Alliance Marketing Manager, you will shape and deliver strategic marketing initiatives with key technology and channel partners, developing co-marketing programs and driving joint go-to-market campaigns.
Responsibilities:
- Build the global strategy for integrated marketing campaigns with Technology Alliance Partners
- Develop joint go-to-market strategies and demand generation initiatives with alliance partners and oversee their implementation and execution, working closely with our field teams
- Create alliance messaging, content, and differentiated joint value propositions
- Build and manage strong relationships with internal stakeholders and partner teams
- Collaborate cross-functionally to deliver impactful, data-driven co-marketing programs
- Manage and report on global marketing budgets, KPIs, and ROI for partner marketing initiatives
- Leverage AI and digital experiences to enhance marketing performance and engagement
Requirements:
- Solid understanding of channel ecosystems and technology partner landscapes
- Proven experience designing and executing successful co-marketing initiatives with alliance partners
- Skilled at developing impactful joint value propositions and crafting partner-centric messaging
- Strong analytical capabilities, including measuring campaign effectiveness and refining strategies using data insights
- Excellent organizational and project management skills, delivering projects efficiently and on schedule
- Exceptional interpersonal skills, fostering strong relationships with internal stakeholders and external partners
- Adaptable and comfortable in a fast-paced, collaborative environment, able to manage shifting priorities
- Outstanding communication and stakeholder engagement abilities
- Self-driven, thriving in team-oriented settings and dynamic work environments
- Adept in digital marketing tools, AI-powered platforms, and marketing automation systems