Key skills
MarketingB2B MarketingEdtech MarketingHealthtech MarketingMulti-audience CommunicationsLifecycle MarketingRetention MarketingMarketing OperationsHubSpotPerformance TrackingAsanaSalesforceFigmaProject ManagementClaudeCustomer Success
About this role
Cartwheel is an early-stage company focused on addressing the student mental health crisis through innovative programs that support school staff. The Marketing Manager will oversee marketing efforts to engage and retain district partners, ensuring they feel supported throughout their journey with Cartwheel.
Responsibilities:
- Partner retention marketing: Scale and execute our engagement playbook across all district partners
- Monthly newsletters: Own writing, production, and performance tracking for monthly partner newsletters
- Enterprise district activation: Build and document a replicable launch playbook for enterprise districts
- Proof of impact: Maintain a content library of case studies, impact stories, and press releases
- Partner success operations: Coordinate and support district events, one-off success requests, and the Family Webinar Series end-to-end
- Conference support: Contribute to conference logistics, campaign coordination, and localized content
- Cross-functional partnership: Work closely with the Customer Success team to align on district needs, support CSM-led initiatives, and ensure marketing and success are moving in the same direction
Requirements:
- 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups
- Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different
- Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines
- Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns
- Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking
- A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use
- Can own projects end-to-end from writing, producing, and launching
- Experience marketing to K-12 school districts or working within a school-adjacent organization
- Familiarity with CSM or customer success workflows
- Experience with Asana, Salesforce, Figma, Claude