Flex is a company focused on simplifying HSA and FSA payments for health and wellness brands. They are seeking a Partner Marketing Manager to develop and execute co-marketing strategies, managing campaigns across various channels to drive growth for both Flex and its partners.
Responsibilities:
- Run the marketing launch of new partners and drive ongoing adoption through campaigns and always-on programs
- Support the Partner Marketing Lead on annual co-marketing planning with top partners, balancing tentpole campaigns with always-on programs
- Drive day-to-day execution of 360 marketing campaigns across social, email, marketplace, and beyond, including cross-merchant campaign activity
- Act as the main day-to-day marketing contact for marketing leads, building and nurturing those external relationships
- Collaborate with Partner Success, Sales, and Marketing to align on goals and grow our partnerships
- Work closely with the Partner Success team and keep them informed on marketing best practices, sharing playbooks and learnings from across our portfolio
- Build and maintain the internal processes and external documentation that keep a high volume of partner campaigns launching on time
- Apply a test-and-learn mentality across creative concepts, paid and organic channels, and partner playbooks, iterating quickly on what works
Requirements:
- 4+ years of relevant marketing experience
- Marketing generalist with experience managing 360 campaigns across creative asset development, performance, social, CRM, events, and more
- Track record of running integrated co-marketing campaigns across multiple channels and partners simultaneously
- Detail-oriented operator with a focus on launching campaigns on time and meeting partner needs
- Thrives in fast-paced environments, adapts quickly to change, and takes personal ownership of hands-on delivery
- Strong relationship-builder, comfortable pitching ideas and collaborating across internal and external teams
- Creatively driven, with a pulse on culture and consumer behavior
- Owner mindset: deeply curious, challenges how things are done, with a strong bias for action
- Experience with consumer brands or at B2B2C businesses
- Affiliate marketing experience, including managing affiliate programs or working with affiliate networks, publishers, or agencies
- Agency experience, including managing multiple accounts, playing a client services role, and project managing end-to-end
- Experience working at or with ecommerce brands, studios, gyms, or similar consumer-facing businesses, with the ability to think like a merchant when planning campaigns
- Experience supporting a technical product
- Fintech experience