The Concept Agency is a boutique DTC growth marketing agency focusing on beauty, wellness, skincare, fragrance, jewelry, and lifestyle brands. They are seeking an Ecommerce Designer & Email Marketing Manager who will build and customize Shopify themes and manage email and SMS marketing campaigns in Klaviyo, ensuring high-converting digital experiences for clients.
Responsibilities:
- Build, customize, and maintain Shopify themes from scratch and from design files — not just configure pre-built themes
- Write clean, semantic HTML, CSS/SCSS, JavaScript, and Liquid
- Build custom sections and blocks on Online Store 2.0; work with metafields and metaobjects
- Translate Figma designs into responsive, mobile-first, pixel-accurate storefronts
- Optimize site performance, page speed, and conversion across the e-commerce funnel
- Manage app integrations and troubleshoot theme issues
- Build, optimize, and deploy campaigns and automated flows in Klaviyo
- Design on-brand, responsive email templates
- Own list management, segmentation, deliverability, A/B testing, and KPI reporting
- Develop email strategy tied to each client's revenue goals; build retention and LTV flows
- Partner with creative, social, and account teams to deliver fully integrated campaigns
- Identify opportunities to improve the client's digital experience
Requirements:
- Proven Shopify theme development experience — building and customizing themes, not just configuring them
- Strong HTML, CSS/SCSS, JavaScript, and Liquid
- Experience building Online Store 2.0 sections, working with metafields, and translating Figma into code
- A genuine eye for design and detail — able to produce polished, on-brand, responsive work
- 2+ years of email or retention marketing experience — Klaviyo required
- Experience designing and coding responsive email templates
- 1+ year of SMS marketing experience
- Experience with DTC brands and ecommerce
- Ability to manage multiple client projects simultaneously
- A portfolio of Shopify builds and email work
- SEO fundamentals and Google Analytics
- Exposure to paid media (paid search, paid social, display)
- Git / version control