Associate Product Marketer

VIP (Vermont Information Processing) is an established industry leader with a loyal customer base. They are seeking an Associate Product Marketer to support the product marketing lifecycle, including messaging, positioning, and launch execution, while collaborating with product and sales teams to drive product adoption and revenue growth.

Responsibilities:

• Support the development of positioning and messaging for VIP's product portfolio, including AI-driven features, supplier tools, and distributor solutions
• Create sales enablement content — battlecards, objection handling, feature one-pagers that help reps win competitive deals
• Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams
• Conduct win/loss analysis and customer interviews to surface insights that sharpen messaging and improve conversion
• Maintain VIP's competitive intelligence library — tracking competitor moves, pricing changes, and market positioning
• Support the development of case studies, testimonials, and ROI calculators that help buyers justify purchase decisions
• Partner with demand gen to develop campaign messaging for product-led campaigns
• Work with the design team to direct web page design and web copy that is designed to convert visitors to the demand gen funnel
• Write customer newsletters, blogs, white papers, and other lead-gen content as

Requirements:

• Excellent writing and grammar skills
• 1–3 years of product marketing, content marketing, or sales enablement experience in B2B SaaS
• Strong writing skills with the ability to translate technical features into buyer-facing value
• Analytical mindset — comfortable using data to test messaging and measure launch performance
• Experience working cross-functionally with product, sales, and marketing teams
• Bachelor's degree in marketing, business, communications, or related field
• Familiarity with the beverage alcohol industry or three-tier distribution a plus
• Experience automating workflows and leveraging AI to streamline GTM processes is a major plus
• Familiarity with HubSpot (Marketing Hub, Sales Hub) is highly preferred