Key skills
AIAnalyticsBIBusiness IntelligenceSaaSLeadershipCustomer SuccessSales
About this role
Metabase is the leading open-source business intelligence and embedded analytics platform, dedicated to making data accessible to everyone. The Product Marketer will work at the intersection of product, sales, and marketing, crafting compelling narratives and driving product launch strategies.
Responsibilities:
- Own positioning and messaging for one or more product areas (e.g., embedded analytics, self-serve BI, AI features, enterprise/cloud)
- Drive product launch strategy for new features and releases, coordinating across product, engineering, design, sales, and customer success
- Build and maintain sales enablement materials — battlecards, pitch decks, one-pagers, and objection handling guides
- Conduct ongoing competitive research and maintain a sharp understanding of the BI and analytics landscape
- Partner with content and demand gen on campaigns, SEO narratives, and thought leadership that drives pipeline
- Conduct customer and prospect interviews to surface insights that sharpen positioning and inform roadmap
- Represent the customer voice internally — synthesizing insights from win/loss analysis, interviews, and community feedback to influence product and marketing strategy
- Support category-level storytelling at industry events
Requirements:
- Experience in product marketing in B2B SaaS; analytics, data tooling, or developer tools experience is a strong plus
- Exceptional writer — you can take a dense technical concept and make it land for a non-technical audience without losing accuracy
- Comfortable working with data: you've used tools like Metabase and can speak credibly to data workflows
- Proven track record of launching products or features end-to-end
- Strong cross-functional collaborator who thrives in a fast-moving, async-friendly environment
- Bonus: experience marketing to both technical buyers (data engineers, developers) and business buyers (ops, finance, product)
- Bonus: experience working across multiple GTM motions (product-led, sales-assisted, enterprise) and buyer personas