Business Analyst, Fan-Based Marketing
United States of America
Full Time
5 hours ago
$88,000 - $110,000 USD
H1B Sponsor Likely
Key skills
Marketing analyticsData analysisSQLStatistical knowledgeHypothesis testingRegression analysisA/B testingData visualizationMS ExcelPythonRTableauPower BIMarketing automationCustomer data platformsAnalyticsBIBusiness IntelligenceDomoDatabricksA/B TestingCommunicationTime Management
About this role
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders such as Ticketmaster. They are seeking a Business Analyst for their Fan-Based Marketing team to enhance audience planning, monitoring, and performance reporting, utilizing data to create personalized fan experiences.
Responsibilities:
- Be an expert in our fan data, helping to identify and fill data gaps, using internal resources and outside vendors
- Create and maintain live analytics reports and dashboards to provide insight into the performance of campaigns to stakeholders
- Conduct in-depth marketing analysis efforts to provide insight into new business opportunities; present findings and make recommendations to stakeholders
- Support data-related problem-solving and product development efforts by the Fan-Based Marketing team
- Model and size audiences relevant to support campaign objectives
- Collaborate with division Business Analysts, Data Services and other functional teams as needed to understand the impact of analysis across multiple areas of the business
Requirements:
- 2+ years of experience in marketing analytics, data analysis, or related field
- Proficiency in SQL, including joins, aggregation, and nested queries
- Strong statistical knowledge, with experience in hypothesis testing, regression analysis, and A/B testing methodologies
- Experience with data visualization and presentation of analysis and findings
- Exceptional quantitative, analytical and problem-solving skills with the ability to draw insights and recommendations from analysis and present proposals to internal stakeholders
- MS Excel proficiency, including lookups, pivot tables, and complex formulas
- Detail-oriented with strong time management and organizational skills
- Proactive and intellectually curious
- Demonstrated ability to learn new skills and familiarize oneself with new software and technologies
- Strong communication skills, including the ability to communicate findings to a wide audience
- Understands data ETLs, transformations and pipelines
- Experience working with digital marketing and customer data in an environment like Databricks
- Proficiency with Python or R for data analysis
- Experience with business intelligence tools such as Tableau, Power BI, or Domo
- Experience with marketing automation tools and customer data platforms