Analytics, GTM & Performance Marketing Manager

Finanshels is a technology-driven platform providing Accounting, Tax, Compliance, Audit, and CFO services. They are seeking an Analytics, GTM & Performance Marketing Manager to build and scale data-driven growth engines across various marketing channels, leveraging AI-powered workflows and driving measurable growth through various marketing initiatives.

Responsibilities:

• Design and execute end-to-end GTM (Go-To-Market) and AI-powered growth workflows
• Build and orchestrate multi-tool automation workflows using modern AI and marketing platforms
• Drive SEO, GEO, and AEO initiatives to improve organic visibility and lead generation
• Manage and optimize paid campaigns across Google Ads, Meta, and TikTok
• Set up and execute outbound growth campaigns through cold email and LinkedIn automation platforms such as HeyReach
• Implement and manage conversion tracking, attribution, and analytics using Google Tag Manager (GTM), CAPI, and related tools
• Collaborate with content, design, and sales teams to maximize campaign performance and conversion rates
• Monitor, analyze, and report on key growth and performance metrics

Requirements:

• Bachelor's degree in Engineering, Computer Science, or a related field
• 5–7 years of experience in Growth Marketing, Performance Marketing, Marketing Analytics, or GTM roles
• Strong knowledge of JavaScript and web technologies
• Expertise in technical SEO and website optimization
• Proven success in driving SEO, GEO, and AEO outcomes
• Hands-on experience managing Google Ads, Meta Ads, and TikTok Ads campaigns
• Experience setting up and scaling cold email and HeyReach campaigns
• Expertise in analytics, tracking, attribution, and conversion measurement
• Proficiency with tools such as Surfer SEO, Jasper, OpenAI, Claude, Replit, Originality.ai, Relay, Apollo, Ahrefs, Make, and similar platforms
• Strong analytical, problem-solving, and automation mindset