Design and execute the end-to-end marketing strategy, aligned with business objectives and product roadmaps, across a portfolio that bridges crypto and AI-driven financial services.
Execute GTM plans for new features and product lines that drive adoption and engagement, including categories that may be entirely new to the market.
Build user segments based on data insights and create tactics for acquisition, activation, retention, and reactivation, leveraging AI tools to improve personalization and targeting at scale.
Develop and maintain a marketing calendar covering product launches, seasonal moments, and always-on lifecycle flows.
Lead email and lifecycle marketing from execution and automation setup to creative, deliverability, and continuous iteration.
Collaborate with stakeholders across Product, Sales, and Partnerships to shape campaigns that meet business requirements and maximize impact.
Analyze performance across channels, present findings, and recommend next steps grounded in data, comfortable using AI-powered analytics and attribution tools.
Track competitor positioning and market trends, especially of AI and crypto payments, to refine our messaging and identify new opportunities.

5+ years in marketing within crypto, fintech, or AI-native companies.
GTM experience expanding consumer products into new regions or languages.
Demonstrated success building and scaling lifecycle programs, especially email and in-product messaging.
Proven experience running GTM strategies and coordinating across different stakeholders.
Strong analytical skills and comfort working with product and data teams to uncover insights.
Fluency in using AI tools (LLMs, automation platforms, AI-powered analytics) as part of your daily workflow, not just awareness, but hands-on usage.
A self-starter attitude with a hands-on execution mentality and genuine curiosity about what happens when AI meets payments.
Nice to Have: Experience marketing AI-powered products.
Experience in the US market.
Social media knowledge across Web3 channels: Telegram, X, Discord, etc.

Marketing Manager

Key skills