Go To Market Engineer

Brilliant LTD is an innovative branded products and corporate gifting company focused on creativity and technology. They are seeking a Go-To-Market Engineer to own the systems and data that power customer acquisition and growth, managing the Salesforce infrastructure and developing AI-powered workflows.

Responsibilities:

• Serve as a technical owner of our Salesforce environment, managing data integrity, workflow automation, integrations, and reporting/dashboards
• Design and maintain lead/account scoring models, routing logic, and lifecycle stage definitions inside SFDC
• Continuously improve the GTM tech stack to ensure clean data flows between Salesforce and connected tools
• Ensure ABM campaigns are properly recorded in Salesforce, including QA of workflows, lifecycle stage accuracy, and campaign member statuses
• Own post-event lead capture, follow-up workflow setup, and pipeline attribution in Salesforce for all field events, activations, and webinars
• Maintain CRM data hygiene, list management, and campaign member statuses to ensure accurate MQL tracking and attribution across all active programs
• Maintain and optimize the UserGems integration including Salesforce data flows, job change alert routing, and intent signal surfacing
• Partner with Marketing on audience strategy, targeting criteria, and how UserGems signals connect to ABM channels (LinkedIn + Google)
• Expand our intent data stack by evaluating, integrating, and maintaining additional sources alongside UserGems
• Build automated workflows that translate intent signals into prioritized, actionable lead queues in Salesforce
• Own reporting and analysis that measures the impact of our tooling and process, including UserGems, LinkedIn Sales Navigator and more
• Use Claude and other AI tools to aggregate, clean, and synthesize data across disparate GTM sources
• Build AI-assisted tools that surface insights on accounts, personas, and pipeline health that reduces manual analysis time and improves decision quality
• Automate insights from home grown tools in Salesforce, including automated alerts and playbooks sent to the account team, leveraging AI-powered workflows
• Partner with Marketing and Rev Ops as the primary analytical thought partner, proactively automating recurring reporting workflows and surfacing performance insights that inform campaign strategy and budget decisions
• Design, build, and maintain attribution models that accurately reflect how marketing investments and sales initiatives drive pipeline and revenue
• Experience building and owning marketing attribution models and measuring/analyzing performance data across all active marketing channels such as paid media (LinkedIn, Google), ABM programs, email campaigns, and event marketing
• Deliver clear attribution reporting to stakeholders, including channel ROI and data-driven budget recommendations

Requirements:

• 5+ years of experience in a GTM Engineering, Revenue Operations, or Marketing Operations role at a B2B SaaS company with demonstrable experience supporting a demand generation function, including hands-on work with performance analysis
• Hands-on experience with intent and contact intelligence platforms, direct experience with UserGems is a strong plus
• Demonstrated use of AI tools as a core part of your daily activity (Claude, ChatGPT, or similar) to aggregate data, generate analysis, and build intelligent workflows
• Experience building and owning marketing attribution models
• Salesforce fluency and the ability to build reports and dashboards, manage objects, write flows, implement integrations and debug data issues with the help of a contracted developer
• Strong communicator who can translate technical findings into clear business recommendations for non-technical stakeholders
• Comfortable working in a lean, fast-paced GTM team and able to complement strategic direction with operational and analytical execution
• Experience with a BI tool (Metabase, Looker, Tableau, etc.) is a plus