Marketing Lead

Anyware Robotics is a company that builds general-purpose mobile manipulator robots for industrial applications. They are seeking a Marketing Lead to transform strategic direction into actionable marketing efforts across various channels, including social media, website, and events, while also managing the production of marketing materials such as photography and video.

Responsibilities:

• Photography and video. Robotics sells on watching the robot work, and our footage is some of our most valuable marketing. You will shoot photography and video of our robots in action yourself, or storyboard and art-direct a videographer. You know what the money shot is and how to get it
• Social. Owning and growing our social presence across platforms. You write in our voice and post consistently, turning the footage you capture into a steady stream of content
• Website. Owning and iterating our site to drive qualified sales leads, not just to look good. You improve the pages, calls to action, and content that turn visitors into pipeline
• Email. Writing and sending our recurring update and nurture emails, including quarterly updates that keep target accounts warm
• Events. Running our tradeshow presence end to end, from booth and messaging through to the lead follow-up that converts conversations into pipeline