Principal Product Manager - Discovery & Onboarding(Exchange)

Crypto.com is a rapidly growing cryptocurrency platform serving over 150 million customers. They are seeking a Principal Product Manager to lead the end-to-end user journey from landing to onboarding, focusing on conversion optimization, user experience, and reward mechanics.

Responsibilities:

• Design and implement a comprehensive behavioural analytics framework across Exchange landing pages — covering scroll depth, content engagement, CTA performance, drop-off attribution, and device and geo segmentation
• Define the event taxonomy in partnership with Engineering and Data, ensuring every meaningful pre-sign-up user action is instrumented, labelled, and queryable at scale
• Build and own real-time funnel dashboards that give the full team visibility into the landing-to-sign-up conversion journey
• Conduct continuous analysis using session-recording and heatmap tooling (FullStory, Hotjar, Microsoft Clarity, or equivalent) to surface engagement patterns and conversion opportunities
• Translate behavioural insights into hypotheses and work with Design and Content to optimise page layout, messaging hierarchy, trust signals, and CTA placement
• Run a structured, high-velocity A/B testing programme across landing pages — targeting a minimum of four experiments per month once infrastructure is established
• Evaluate and improve how content on Exchange pages creates clear hooks and logical pathways that guide high-intent visitors toward account creation
• Own conversion performance and UX quality at every step of the post-sign-up journey:
• Email submission — CTA clarity, form design, and value proposition at the moment of commitment
• Email verification — delivery reliability, link click-through rate, re-send UX, and expiry handling
• Phone submission — international dialling UX, number format validation, and regional trust signals
• Phone verification (OTP) — delivery speed and reliability, SMS fallback, retry logic, and expiry management
• KYC initiation — clear expectation-setting on documents required, estimated time, and next steps, so users arrive at the KYC stage informed and prepared rather than surprised
• Define conversion targets at each step, track actuals on a weekly cadence, and drive improvements through UX iteration and controlled experimentation
• Ensure step-level drop-off is fully attributed to specific friction points rather than absorbed into aggregate funnel metrics
• Work with Legal and Compliance to accommodate regional onboarding variations without creating dead-end experiences for users in specific markets
• Design and own the reward mechanics tied to the sign-up event — welcome bonuses, sign-up campaign incentives, and promotional offers that activate at account creation
• Work with Marketing and Campaigns to define reward value, eligibility criteria, and communication timing at the sign-up stage, ensuring rewards are positioned as a conversion trigger rather than an afterthought
• Instrument reward redemption tracking to measure the direct impact of sign-up incentives on registration conversion rate and downstream funnel progression
• Build fraud-resistance into reward mechanics at the sign-up boundary — specifically multi-accounting, disposable email sign-ups, and synthetic identity abuse of promotional offers
• Own the clean handoff to the Verification & Activation PM: sign-up reward is claimed at account creation; the KYC completion, first-deposit, and first-trade reward ladder is owned downstream
• Own the sign-in experience across web, iOS, and Android — targeting time-to-login below 10 seconds for returning users
• Lead the Exchange's path toward passwordless-first authentication: passkeys (FIDO2/WebAuthn) as the strategic direction, with Face ID and on-device biometrics as the primary implementation layer, and passcode or password as a fallback rather than the default
• Drive adoption of passkey and biometric authentication as leading-indicator metrics for the modernisation of the authentication stack
• Own session management, device identification, and session hijacking protection in partnership with Security and Risk
• Design and maintain account recovery flows that balance user access needs with ATO prevention
• Ensure compliance with regional authentication regulations — including Strong Customer Authentication (SCA) — without introducing friction that degrades the experience for legitimate users
• Architect guardrails against modern authentication abuse vectors, including AI-generated identity attacks and automated credential abuse, as a PM-driven design constraint from the outset
• Use agentic AI tools — Cursor, Claude Code, Gemini, LibreChat, Glean, or equivalent — with human-in-the-loop practices to reduce the time from insight to experiment to shipped improvement
• Champion AI-native product development practices across your squad

Requirements:

• 6-8+ years in Product Management
• Proven experience at a high-growth technology company - crypto exchange, fintech, neo-bank, or multi-asset broker preferred but not mandatory - where you have personally owned and solved the problems described in this role: conversion funnel optimisation, sign-up instrumentation, authentication modernisation, or onboarding reward design
• Proven track record owning a sign-up, onboarding, or authentication funnel end-to-end - with measurable conversion improvements as evidence of impact
• Deep hands-on experience with product analytics platforms - Mixpanel, Amplitude, Segment, GA4, or equivalents
• Able to write SQL to build funnel queries and cohort analyses independently
• Practical experience with session-recording and heatmap tooling - knows how to design an event taxonomy from scratch, not just consume one
• Experienced in designing and running statistically valid A/B experiments - including managing peeking bias, sample ratio mismatch, and novelty effects
• Proficient with experimentation platforms - Optimizely, VWO, LaunchDarkly, Statsig, or equivalent
• Understands end-to-end event instrumentation: client-side event firing, server-side validation, and data pipeline to analytics warehouse - able to review an instrumentation spec with Engineering and identify gaps
• Comfortable discussing OTP delivery architecture, FIDO2/WebAuthn/passkey implementation, session token design, and ATO prevention systems with Engineering teams
• Understands how regional compliance requirements (SCA, GDPR, ePrivacy) affect tracking consent flows and authentication architecture
• Can identify a conversion-degrading UX problem from a session recording and produce a testable hypothesis within hours
• Sharp on information hierarchy, trust signal placement, CTA design, and onboarding flow sequencing across web and mobile
• Demonstrable use of agentic AI tools (Cursor, Claude Code, Gemini, LibreChat, or equivalent) with human-in-the-loop practices to measurably accelerate the discovery-to-delivery lifecycle - required, not a nice-to-have